The Kleinman Center for Energy Policy at the University of Pennsylvania has been an incubator for energy policy innovation since its inception in 2014, becoming a well-respected advisor in the industry. The Center provides opportunities for students, researchers, and professionals to debate viewpoints, explore options, and develop agendas regarding energy policy. After ten years, and with a cohesive brand strategy in place, the team realized the need for a refreshed visual identity that leveraged the power of the Penn brand.
We conducted a thorough audit and brand assessment with various strategy and research sessions before imagining a unified suite of materials created to help the Kleinman Center consistently engage its audience. Using cues from the Penn and Weitzman School brands, subtle energy motifs, and editorial inspiration, we created a trustworthy and scholarly identity system. The Center evolves into a confident and mature expert, with a new Penn-centric color palette, in full vibrancy. The resulting system is clean, modern, and easy for its internal communications team to manage.
The Kleinman Center supports energy transition with research on a variety of topics or themes. To further illustrate this agenda, and develop a repeatable system, we assigned one high-contrast, pattern-like photo to each area. These serve as visual signs in publications and on the website.
The Untuck team keeps me grounded. They consistently meet deadlines and deliver amazing products—making my work life easier. They combine excellent communication with gorgeous design and keen attention to detail. The creative process is important to us, and theirs is the top of the line.
— Lindsey Samahon, Director of Communications, Kleinman Center for Energy Policy
To ensure consistency and a smooth transition across experiences, brand guidelines were provided to the Kleinman Center's development team to reskin their existing website. Email marketing templates and a custom presentation deck rounded out our digital application deliverables.
