Untuck's "use your powers for good" mindset means we encourage and often fund self-initiated projects that allow for individual creativity while serving a greater purpose. The Daily Kind began as a passion project initiated by our designer, Megan Flynn, in 2017.
When presented with an opportunity to develop her own passion project, Megan knew exactly what she wanted, or even needed, to pursue. It seemed there was hostility everywhere she turned—on social media, in the news, even a part of dinner conversation. The lack of kindness in the world was never more evident and change was never more necessary. Equipped with the power of design, she knew it was time to stand up to HATE and say “Not today.”
Recognizing the power of kindness, she set out to increase understanding and empathy through meaningful design and messaging. From there, The Daily Kind was born. By inspiring one person to practice kindness, she’s certain the effect can be cumulative, causing a wave of kindness to reach people on a global scale. Simply put, a little kindness can go a long way.
Whether it’s one person or a million, we just want to improve individual lives and, in turn, leave the world a little better than we found it.
The Daily Kind audience is for people of all ages, genders, races, and sizes. In order to appeal to such an inclusive audience, we imagined a brand that is warm and welcoming—inviting everyone to follow along on any device to add a bit of sunshine to their day. A prominent social media presence was key to reaching the masses, spreading the kindness message (sharing is caring!), and generating a little buzz to organically grow the movement.
