Public Citizens for Children & Youth (PCCY) is a policy leader in regional children’s issues. The organization is an impartial convener on behalf of children and serves as a referenced expert and trusted source of information. PCCY is looking to grow a movement by building a demand for child-centered, family-centered smart policy and investment. Untuck was thrilled to develop a vibrant visual identity for the organization to increase its visibility in the Philadelphia region.
Untuck worked closely with PCCY to assess their existing brand in order to accurately develop a new visual identity that increases brand awareness and promotes PCCY as a progressive, sophisticated, active, and results-driven research and advocacy organization. It was crucial for PCCY to position itself as a proven expert that tirelessly works to grow smarter, healthier, and safer kids. A cohesive message and personalized materials were created as well as an easy to navigate, informative website.
PCCY's seemingly endless optimism and dedication for children is infectious. This became our fuel for exploration. We created a logo that is inspired by folding bands of ribbon (an ode to the previous logo), a wide and saturated color palette, and a series of flexible patterns inspired by quilts and school uniform tartans. PCCY now stands apart with a voice impossible to ignore.
Any organization with five major audiences (parents, policymakers, advocates, experts, and media professionals) and oodles of research and resources at their disposal needs a well-organized site architecture. We built PCCY a robust and responsive custom WordPress site with instantaneous search and filtering capabilities, giving both the end user and content managers a smooth and nimble experience.
