Weitzman School of Design

Annually, the seniors in the graduate programs at the School of Design at the University of Pennsylvania (PennDesign) showcase their work to kick-off graduation weekend. Untuck was commissioned to visually communicate this year’s theme, Transformations, in the gallery space on campus.

Our interpretation of Transformations began with the creation of the show identity—15 mirrored letters over brightly colored bands. The bands are presented in a methodical color change from red to blue in the PennDesign palette.

Large-scale banners were installed on the exterior of the School of Design building on campus to attract an audience to the exhibition. Floor-to-ceiling transparent color clings were applied to specific windows throughout the building to transform the space upon entering, and then again in the lower gallery space. The second-floor clings could be seen from below in the gallery, draping the space in color.

We also collaborated with the team at Love Sick Productions to create a promotional video—unveiled during the exhibition—for the five advanced-degree programs at PennDesign (architecture, city & regional planning, fine arts, historical restoration, and landscape architecture). This dynamic video documents the students and faculty through interview sessions and features footage of the technical labs.

Additional work that rounded out the identity consisted of motion graphics, floor decals, vinyl lettering, student nameplates for their exhibition work, and a hand-out for the opening reception.

Untuck won an American Institute of Graphic Arts (AIGA) Philadelphia Design Award for this project.