Jenkins Arboretum & Gardens

Spring Blooms

The Situation

Every May, Jenkins Arboretum & Gardens hosts a celebratory gala showcasing the wonders of the garden, aptly titled, Spring Blooms. This event gathers the Jenkins community to enjoy the most colorful moments of spring and doubles as a critical fundraiser for the arboretum, allowing it to keep the gardens free to the public. Untuck annually brings the occasion to life with an event identity that includes a print invitation suite, sponsorship package, and festive promotional materials.

Our Approach

This year’s theme brings attention to pollinators, allowing us to reimagine fresh imagery for the event. By incorporating all types of pollinators—from the expected bees and butterflies to equally important beetles and moths—we highlight their contributions to plant production and ecosystem health. While Spring Blooms has a flavor all its own, we used the 2024 celebration as an opportunity to incorporate aspects of the new Jenkins brand identity that we created.