University of Pennsylvania

The Situation

The age of Artificial Intelligence and machine learning is upon us, finding its way into all areas of our daily lives. At the leading edge of the revolution is the University of Pennsylvania’s deep pool of thought leaders, educators, researchers, and practitioners, who are actively investigating and leveraging the potential of AI technology while also considering and mitigating its risks. A select group of these leaders, the Penn AI Council, was tasked with showing the world a small slice of what is happening at the University.

Our Approach

With an aggressive timeline to launch before the Fall Semester, Untuck was brought in as a partner to lead the group toward a digital destination that captures the people, places, projects, stories, and events across Penn within AI. The resulting microsite articulates Penn’s stance on AI and data science, creating a curated snapshot of research across campus. The user interface is aesthetically modern and vibrant while aligning with the Penn brand, is simple to navigate, and is built on a scalable architecture that allows it to grow exponentially.