UNTUCK

Women Against Abuse (WAA), a non-profit organization created to help victims of domestic violence and their children, needed a new twist on its usual Mother’s Day appeals. Looking to try something different, WAA agreed to the Seeds of Change concept, which consisted of a greeting card, outer envelope, purple forget-me-not flower seed packet and a remittance envelope to increase personal donations. Potential donors could grow these flowers to beautify their home and community, which then act as a symbol of positive change brought about by WAA.