I Pledge Campaign Website
Women Against Abuse required a website whose primary purpose was to encourage the public to sign the pledge against domestic violence. This would function as the official website for the annual Women Against Abuse anti-violence I Pledge Campaign. Secondarily, the site needed to make a case for support to each user whether through advocacy, volunteerism or donation, since Women Against Abuse largely depends on the commitments of the public. The site was designed to have clear call-to-actions while staying within the simple, illustrative style used throughout the campaign.