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The I Pledge Campaign is a citywide anti-violence movement that calls on Philadelphians to help end violence at home and in the community. A Women Against Abuse (WAA) initiative, the campaign recognizes that unhealthy relationships at home not only destroy families, but in-turn compromise the health of our entire city. In order to build a stronger Philadelphia, WAA engages the public to take action against violence everywhere by signing the pledge.

The campaign is comprised of lightpost banners around City Hall, bus shelter posters, viral marketing palm card, t-shirts, buttons, web banners and the official website.