UNTUCK

For many years, the Urban League of Philadelphia (ULP) had produced an annual report entitled The State of Black Philadelphia but for the last 10 years, had let the report fall away. In re-introducing the report, the hope was to overcome a larger obstacle of the lack of awareness among the black population of Philadelphia and, in particular, a youth set that had little knowledge of the organization. ULP’s leadership knew it wanted the kind of fresh, clean and modern design that a data-driven piece needed in order to appeal to a wider audience.

What began as an attempt to reach new audiences and re-introduce the organization to those who already knew of the Urban League movement, became one of the most successful pieces ever released by the Urban League of Philadelphia. The interest was so great that the report had to be reprinted to meet high demand.

The State of Black Philadelphia won an American Institute of Graphic Arts (AIGA) Philadelphia Design Award.