UNTUCK

The previous site for The Lighting Practice (TLP) was a Flash-based website that was laborious and time consuming to update, had miniscule photos displaying client projects (downplaying the luminous environments TLP creates), and was generally flat and static with little user interaction.

A new corporate identity and structured research phase drove the website process. Much of the aesthetic was framed around the concept of light and its many personalities: dark and light; pure and haunting; bold and subtle. Using these dueling qualities as the basis, a neutral gray was selected to provide the backdrop for more accurate color viewing on screen while enhancing the drama and saturation of the photos.

The entire site was developed on the ExpressionEngine web publishing platform due to its no-limitations-approach to design, structure and content. Multiple content relationships between projects, people and services were created to present an information-rich and relevant experience for each user. Now this full-feature content management system is nimble enough for The Lighting Practice to handle all of its updates and add-ons at a moment's notice.