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Reliance Standard Life Insurance Company is a leading insurance carrier specializing in innovative and flexible employee benefits solutions including disability income and group term life insurance, a suite of voluntary coverage options and fully integrated absence management.

The Everyday Guide to Web Lingo is a direct marketing effort to promote the new Reliance Standard broker extranet. The mailer aimed to ease the minds of current users during the transition from the old site by highlighting the extranet's improved usability with custom views and reporting, blazing search capability and intuitive interface. While navigating through the old site, many Reliance brokers may have used inappropriate and obscene four-letter words out of frutstration, but as shown in the Guide, new site users will utter alterate four-letter words like "Easy," "Fast," and "Cool." As a bonus, the perforated back panel is designed for the user to keep crutial contact numbers, log-in credentials and password information.