City of Philadelphia, Mural Arts Program, Appeal Viewbook Viewbook Cover - detail Viewbook Inside - typography detail of quote Back Pocket with Pre-Printed Data Sheets Viewbook Inside - typography detail of quote

Mural Arts Program

The Lincoln Financial Mural Arts Center Appeal

In 2001, Mayor John F. Street awarded the historic Thomas Eakins house to the Mural Arts Program, allowing it to double its current space and offer additional arts education programs and outreach to at-risk youth. A significant portion of the funding for the renovation of the Eakins house was provided by Lincoln Financial Group and the City of Philadelphia in 2005. This appeal brochure was created to supplement those gifts by gaining support from individuals and providing information on the renovations for the state-of-the-art headquarters that was to come.

The design showcases the beautiful photography of various Philadelphia murals and features bold call-out quotes from a diverse group of advocates (such as the mayor) along with proposed floor plans of the new Mural Arts Center.