Gailey Murray Communications approached us to develop a cohesive identity package including website, that clearly told its story and promoted the firm as a public relations company of choice who could be looked on as a source for ongoing marketing efforts. Absolute requirements in functionality and content were identified and a manageable and scalable architecture for future updates and add-ons was devised.
To further position Gailey Murray as PR experts, the creation of a recurring e-newsletter named Novel Ideas was key to providing practical advice and tips for all registered recipients, as well as adding to marketing data collection. Novel Ideas was built as an editable template using a robust, yet intuitive, online email campaign tool and is fully-managed by the Gailey Murray team.