UNTUCK

FreedomPay provides simple, efficient and cost-effective solutions for companies to manage payments and transactions. The company aims to reflect a culture of innovation, security and trust. Its identity was in need of an update to reflect sophistication and simplicity in order to appeal to a senior-level corporate audience.

The existing FreedomPay logo was streamlined and improved, a new, more muted, color palette was adopted and the complete identity was developed to provide standardization throughout the company.