UNTUCK

Committee of Seventy (Seventy) is a not-for-profit group that works for effective, efficient government to benefit all citizens and create a better future for those in the region. In essence, it is Philadelphia's only non-partisan political watchdog plus a whole lot more. The ambiguity of the Seventy mission and its inability to connect with audiences under 35 emerged as the key organizational issues leading to inefficient donor relations and poor volunteer recruitment.

Preliminary research resulted in the selection of a modern typeface (Avenir), and a broader color palette, ranging from vivid blue to near fuchsia, purple and warm gray. These changes were careful considerations to prevent alienating existing donors, yet still showing a clear sign of progress for the organization.

This fully-managed site enabled Seventy to add, delete and modify all content on the site using a easy to use content management system. Then a custom-developed volunteer portal used internally to manage sign-ups, training sessions, qualifications, assignments and placement of all registered volunteers, was deployed by strategic development partner, Pedrera. Volunteers were now able to apply for a position and once approved, access the secure portal, manage their profile, sign-up for specific training sessions and upon completion of training, sign-up for an assignment with time and location options.