UNTUCK

The Boy Scouts of America provides a program for young people that builds character, trains them in the responsibilities of participating citizenship, and develops personal fitness.

This fundraising appeal to save Treasure Island, a Boy Scout camp that was ravaged by storms, mimics a leather-bound journal with nostalgic scout memories. The mailer first opens to rounded corner pages with handwritten notes, sketches and saved snapshots, then fully unfolds to a worn map of the island, discovered treasures, earned badges and letters written home. An appeal card is tucked into a vertical pocket on the side with remittance envelope. 

Commissioned by Leapfrog Advancement Services.