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The Goods: issue one | april 2007

The Start of Something Good

So here we are, sending out our first issue of The Goods, a collection of everything (and very possibly nothing) related to design, creative strategy and you, our soon-to-be devoted reader. We hope at least a little of what we write proves helpful in some capacity, and that you’ll look forward to reading one of our design rants, learning about a creative solution that would be just perfect for your company (see below), or trying one of our favorite recipes (yes, we dabble in the culinary arts, too). Whatever it is you get out of this, we hope there’s a bit of inspiration, a vast amount of knowledge and maybe some laughter. Maybe.

Give Me an “E”

To start our April issue, we thought it best to explain how email campaigns can be an effective way to reach your target audience. Printed newsletters, postcards, invitations, and letters are all excellent vehicles of communication and yes, all can provide some degree of real metrics, but not like email campaigns. At least not with the ROI that makes even the most shrewd of businessmen salivate. According to Direct Magazine, email marketing is expected to return an astounding $48.29 for every dollar spent.

Bend and Stretch, Reach for the Stars

Emails are so outrageously flexible you’ll be amazed. They can of course, sell, as in a one-off coupon or the announcement of a sale, but eCampaigns can also maintain and cultivate customer relationships or even operate as a means to attract news coverage by sending out press releases. There are just so many options. And best of all, they’re cost-effective.

It’s Green and It Saves

Unlike the mandatory design, printing and postage investments in a printed newsletter, an eNewsletter only requires an initial template design that can be reused with minimal revisions from issue to issue and a per email expense that is but a fraction of postage expenses. And as an add-on bonus, you’re not using an ounce of paper.

Testing 1-2-3

Did we mention that all email campaigns can potentially be 100% trackable with real-time results? Create multiple versions of an email with several different topics and send it out to select test groups. See what topics generate the most interest then tailor the final, list-wide email accordingly. We’re talking about delivering content that people truly want to see. Who wouldn’t like that?

Sugar and Spice and Everything Nice

Just to recap, email is flexible, cost-effective, trackable and efficient. If you don’t think those are the ingredients in the communications recipe of success then contact us and we’ll tell you more. If you do, contact us and we’ll show you how to get started.

To learn more, contact John Saal at jws@untuckdesign.com or 484.461.7063.

Featured Project

: RelianceStandard.com "Everyday Guide to Web Lingo"

Reliance Standard: Extranet Direct MailUNTUCK initially completed a series of new corporate website and extranet templates along with style standards for Reliance Standard’s in-house development team. To help promote the vastly improved extranet and educate users of its now intuitive usability, UNTUCK developed a web campaign comprised of three intercepts (full-screen banner ads) and a direct mail booklet. The "Everyday Guide to Web Lingo" encouraged the use of alternative 4-letter words such as "Easy," "Fast," and "Cool," during the pleasant, rather than hair-pulling, extranet experience.