The Streamwood Company, Website
The Streamwood Company, a leading property development and management company in southern New Jersey (and one of our first clients), came back to Untuck looking to revamp its website. The company needed one website to showcase all of its properties—both residential and commercial—and feature a portal for current residents to make a lease payment or place a maintenance request. It also wanted to make it easy for users to browse through property details and apply for apartments online.
Many of Streamwood’s properties are in and around Haddonfield, New Jersey, which is an area well-known for the preservation of its historic homes. The company is committed to keeping this ideal in the local community and makes it a major differentiator for its competition. This unique offering also played heavily into the design of the new Streamwood website—creating a design that is user-friendly and technologically current, while still maintaining a small-town charm. Large, custom photography become the focal point of the site, using a carefully refined color palette and graphic details inspired by colonial-era architecture.
The result is an easy-to-manage site that provides a lot of information and functionality to its user base.
One notable section of the site is designated for residential apartments. Here we created a landing page with a custom map that can be quickly sorted by property type—affordable or market rate. This allows users to quickly compare basic information about each property—location details, square footage and price range—without immediately looking at a specific property. When users are ready to dive deeper into a property, they can find all the pertinent information—floor plans, availability, special offers, amenities and an application form—quickly.