UNTUCK

Challenge

A non-profit organization created to help victims of domestic violence and their children, Women Against Abuse has become one of the largest domestic violence programs in the country. After years spent working with volunteer and freelance graphic designers, it was clear that the organization needed not only a much more cohesive identity, in both look and message, but also a partner in developing a strategic branding roadmap. It needed to align with an expert that could help better express its mission and objectives, and provide the tools to communicate effectively with target audiences.

Solution

Untuck took a complete look at the organization, from both a design and messaging perspective, to quickly determine that a new, more positive voice of hope and support was needed. By revamping an existing recognizable identity, Untuck appropriately incorporated a more vivid color palette with uplifting photography and hand-crafted illustrations. In addition, Untuck worked side by side with the Women Against Abuse team to determine the most effective methods and vehicles for marketing the cause and increasing donations, year after year.

Results

Women Against Abuse treats Untuck Design as its in-house team, regularly relying on Untuck for direction and results. Various design projects including the strategic plan, the annual report, the website and the I Pledge campaign, have earned the organization both recognition from its constituency and, most significantly, an increase in annual donations. In working with Untuck to develop a schedule of consistent outreach, Women Against Abuse has seen its contact list grow by more than 1000% in less than two years.

www.ipledgewaa.org

www.womenagainstabuse.org