UNTUCK

Challenge

The Lighting Practice came to Untuck in search of a new website. It wanted something the firm could easily update and manage and something that more appropriately suited the sophistication of the profession and its work. However, in the process, it was determined that the overall identity was somewhat dated and no longer a strong representation of the well-respected firm. In discussions with Untuck, The Lighting Practice determined it needed to start further back, developing an entirely new identity package and materials, something that was worthy of its work and would sell for the team.

Solution

By gaining a total understanding of The Lighting Practice’s business, Untuck was able to develop a new identity, website and a proposal package that would become an effective marketing and sales tool and an appropriate and engaging representation of the firm and its work. Untuck created a proposal template with interchangeable pieces so that the marketing packages can be tailored to the specific interests of a prospective client. Untuck then developed a completely new, interactive online presence for The Lighting Practice that effectively showcases the firm’s personality and work. Additionally, it is a fully content managed site with the most sophisticated tools, allowing for remote updates from any web-enabled handheld, as well as the real-time creation of custom pages with content pulled from an easily accessed catalog of images, taking any sales presentation to a new level.

Results

With a new identity and website, The Lighting Practice has found itself able to easily stand alongside its existing and growing set of clients and partners, knowing the look and message speaks volumes for it. The Lighting Practice feels a new sense of empowerment about the ability to have the best tools at its fingertips and an image that represents the creativity and sophistication of its team and its work.

www.thelightingpractice.com