UNTUCK

Challenge

North Park Photography Studios in Southern New Jersey, came to Untuck with an existing website it had long been happy with but one it realized was no longer a true representation of the business. Outdated and not effectively communicating its style as a laid back, no nonsense studio that produces strong product photography with little fuss, the North Park site was ready for a makeover. It needed something that was easily updatable and maintainable, allowing for the ability to showcase the latest and greatest work. In addition, the website had to become a tool that truly worked for North Park, reaching its audience regularly and generating real business leads.

Solution

Untuck worked closely with North Park Photography Studios founders Todd Linn and Mike Brennan to gain a complete understanding of the business, their goals and how to express their personality through design. From there, Untuck was able to develop a website that, in both look and feel, speaks for the studio before Todd and Mike ever have to say a word. Through the installation of a full content management system, Untuck provided North Park with an easy to update and manage site that provides a simple and pleasant end user experience. In addition, Untuck worked with North Park to name and develop the Park Bench section of the site, which serves as a place for interested parties to interact with North Park and an opt-in list to receive further updates.

Results

Not only does the new site provide a genuine representation of North Park Photography Studios and its most up-to-date work, but it essentially became an effective direct marketing tool, helping to generate leads and stay consistently in front of its target audience. The site is completely search engine optimization compliant with tags allowed on every photo, making it even easier for potential clients to find North Park. In working alongside Untuck, North Park has been able to achieve its goals of taking the business to the next level interactively, allowing the team to focus on what it does best, great photography.

www.npark.com