6 August 2009
Art-Reach partners with PhillyFunGuide and Untuck to promote accessible arts programming for audiences with sensory disabilities.
Art-Reach, the only organization in the Philadelphia region solely devoted to bringing arts and cultural opportunities to the full range of underserved audiences, is serving patrons with sensory disabilities by making them more aware of the accessible arts and culture experiences that are available to them. The "Independence Starts Here" campaign materials drive traffic to the calendar of accessible events on PhillyFunGuide.com, the region’s go-to online resource for cultural and entertainment events. The calendar gives patrons with sensory disabilities the opportunity to purchase discounted tickets to any of the accessible events promoted in the campaign.
The main visuals for the campaign are the colorful overlapping and semi-transparent icons for audio description (AD), open captioning (OC) and assisted sign language (hands).