Kelly Hennigan Photography, Identity

The vibrant new identity for creative lifestyle photographer, Kelly Hennigan, revolves around the emotional and collaborative aspects of her business. Kelly strives to capture the unscripted moments on camera and believes that a personal conversation can start any new relationship.

To play up the whimsical nature of some of the moments that Kelly is able to capture during a family session, we created a series of custom watercolor splashes. These splashes—happy and beautiful accidents—fit in perfectly with Kelly’s philosophy that each easily paired with an “I believe” statement, for a unique set of business cards. When lined up together a complete spectrum is created. Kelly can now easily share her talents and her core beliefs with her clients.



The Identity for Kelly Hennigan Photography won an American Institute of Graphic Arts (AIGA) Philadelphia Design Award.