PennDesign, 2016 Fall Lecture Series
Untuck was challenged by PennDesign to create an engaging and integrated campaign for their 2016 fall lecture series.
Paper and historical context became our inspiration.
During our creative process, we discovered that a single square of paper can be precisely folded down—origami-like—into a thought bubble. These thought bubbles appropriately reflect the critical dialogue that is central to the work developed across the various PennDesign disciplines—work that would be discussed at the featured events.
And since the lecture series was in the midst of the presidential election season, we felt strongly that the concept needed to be rooted with a deep sense of time to give a nod to the momentous occasion. Our flag, the most patriotic and representative of all things American, became the inspiration for our concept, complete with dialogue bubble “stars” and thick red stripes.
The resulting execution is an exploration of 2D and 3D colliding to create a unique experience for the viewer in the form of a self-mailer poster, an event email and an animated GIF for social media sharing. Big thanks goes out to our friends at North Park Studios for shooting the cut-paper used in the mailer.