United by impact

for United Way of Greater Philadelphia & Southern New Jersey 

The Situation

The United Way of Greater Philadelphia & Southern New Jersey strives to be the region’s leading catalyst for change to ensure children succeed in school, families are financially stable and seniors thrive. Its annual campaign speaks to high-end corporate donors that are interested in making a positive difference in the community. In 2012, 2013 and 2014, the United Way has engaged UNTUCK to develop various creative solutions for their biggest fundraising effort to a highly-targeted demographic.

Our Approach

United Way relies on UNTUCK to assist with messaging, provide art direction for custom photography, deliver excellent design solutions and stay on deadline. We take great care in preparing the major donor profiles and testimonials that are weaved into the Campaign Books. Custom photography by Kelly Hennigan Photography and powerful statements from CEOs of area corporations speak volumes for the impact that United Way has on the regional community at large.

 United Way is entering a new era of demonstrable impact with transparency. Working from their freshly developed strategic plan, we worked with UWGPSNJ to create a three-year progressive vision of this impact through their annual case campaign. The first campaign highlights benchmark data to measure future impact. The second sets a series of specific goals to achieve maximum impact in Education, Income, Health and Basic Needs. And the third presents the results of the three-year cycle.

Statistics and results are visually represented throughout the campaign to prove the measurable impact of United Way. The campaign has grown to include fact sheets and personal stationery to stay in direct contact with its partners and constituency.


The 2012, 2013 and 2014 United Way Campaigns won Philadelphia Pepperpot Awards from the Public Relations Society of America.