• Meaningful design for positive impact.

    It’s our driving force.

Great design supports a strategy, communicates a concept, inspires a response and captures the heart.

1.

Discover

We begin by asking targeted questions posed to help us understand your self-image, audience, competition, project parameters and desired outcome. We define the design problems and discover strategies for solving those problems effectively and memorably.

2.

Strategize

Throughout the process there are many moving parts that need to be synced to achieve the best possible results. We like to plan and we particularly enjoy smooth sailing. We draft schedules, set milestones, assign to-dos and manage expectations so each member of the team knows his or her role and responsibilities.

3.

Explore

With some creative thinking and collaboration, we develop ideas to visually express your core message. Every design decision is made with your communication goals in mind. The most promising ideas are chosen for development into initial concepts, presented, then further refined. We sweat the details, keep you on schedule and ensure that the finished product meets our standard of excellence.

4.

Mobilize

Whether it’s the unveiling of a new identity, distribution of a world-changing report or delivery of a new user experience, this is the shining moment where the project comes to life, launching into the hands and minds of its intended audience.

Our Services

Strategy

Competitive Analysis

Naming

Brand Positioning

Brand Architecture

Market Research

Content Strategy

Creative

Visual Identity

Reports & Publications

Environments

Printed Collateral

Illustration

Photography

Copywriting

Digital

Websites

Mobile Applications

Email Marketing

Motion

Content Management

Our Team

John Saal

Principal & Creative Director

Amy Saal

Principal & Studio Director

Julie Rado

Senior Designer

Megan Flynn

Designer

Our Clients

National Urban League
University of Pennsylvania
United Way